You've written 280 words. Your grammar feels solid. Your argument makes sense. Then you get your score back: Band 6.5 instead of the 7 you needed.
The culprit? You used the same example twice without realizing it.
This happens constantly. Students recycle the same case study, the same statistic, or the same personal story across multiple body paragraphs because it felt safe. But IELTS examiners catch it. And when they do, your band descriptors for Task Response and Coherence & Cohesion take a hit.
Here's the uncomfortable truth: repetitive examples tank your score faster than awkward grammar does.
The band descriptors don't explicitly say "don't repeat examples," but they do demand this: your Task Response must show you've "addressed all parts of the task" with "fully extended and supported main ideas."
Translation: each example should prove a different point. When you repeat an example, you're not supporting a new idea. You're padding your word count.
Here's what examiners actually see:
Want to move from Band 6.5 to Band 7? Eliminate example repetition almost entirely. That single fix alone can add 0.5 bands to your score.
Repetition doesn't just weaken Task Response. It kills Coherence & Cohesion too.
The band descriptor asks whether your essay is "logically organized" and whether ideas "progress clearly." When you repeat an example, you're signaling one of two things to the examiner: either you ran out of ideas, or you didn't plan well enough to track what you'd already written.
Both are red flags.
Think about it this way: if I told you the same story twice in one conversation, you wouldn't think I'm clever. You'd think I wasn't paying attention the first time.
Weak: "Social media harms mental health. For example, teenagers on Instagram feel anxious about their appearance. In conclusion, platforms like Instagram are dangerous because teenagers feel anxious about their appearance."
That conclusion doesn't add anything new. It's just the opening example restated. Examiners see lazy coherence.
Good: "Social media harms mental health. For example, teenagers on Instagram feel anxious about their appearance. Additionally, excessive scrolling disrupts sleep patterns, which worsens depression in young users. Clearly, the mental health risks of social media affect multiple dimensions of wellbeing."
Now the conclusion ties together two separate examples, creating actual progression.
Repetition isn't always obvious. You might think you're using different examples when you're actually recycling the same idea.
This is the most common trap. You change the words but keep the core example identical.
Weak: Paragraph 1: "Working from home saves time because people don't commute." Paragraph 2: "Remote work is efficient because employees avoid traveling to the office."
Same example. Different words.
Good: Paragraph 1: "Working from home saves time because people don't commute to the office." Paragraph 2: "Remote work increases productivity because people have fewer interruptions from colleagues in an open-plan office environment."
Now you've got two distinct benefits: time savings (Paragraph 1) and distraction reduction (Paragraph 2).
You find one example that feels relevant to everything, so you use it to support different claims. The problem: an example can only truly support one main idea well.
Weak: Question: "Do you agree that technology has improved education?" Paragraph 1: "Online learning platforms like Coursera have democratized education for millions globally." Paragraph 2: "Technology improves student engagement. For instance, platforms like Coursera allow learners to study at their own pace."
You're using Coursera to prove two different points. That's asking one example to work overtime.
Good: Paragraph 1: "Online learning platforms like Coursera have democratized education for millions globally." Paragraph 2: "Technology improves student engagement; research shows that interactive apps with instant feedback boost motivation more effectively than traditional lectures."
Each paragraph now has its own example supporting its own claim.
You found one striking statistic and squeeze it dry across your entire essay.
Weak: "According to the WHO, 280 million people suffer from depression worldwide. This shows mental health is a global crisis. Mental illness affects billions. Indeed, the WHO reports 280 million depression cases, proving governments must act."
One statistic, repeated twice. You've wasted space and tanked your coherence score.
Good: "According to the WHO, 280 million people suffer from depression worldwide, yet only 50% receive adequate treatment. This gap between prevalence and care reveals a systemic failure in mental health provision."
Use the statistic once, deeply, not multiple times shallowly.
Random rereading won't catch this. Your brain auto-corrects what it expects to see.
You need a system. Here's the fastest way to detect repeated examples in your IELTS essay:
This takes 3 minutes and catches 90% of repetition issues.
Pro tip: Use highlighters. One color for examples in Paragraph 1, another for Paragraph 2. When you're done, if you see the same color appearing in different paragraphs, you've got duplication. This visual method catches what your brain misses. You can also use a free IELTS writing checker tool to flag potential repetition, though manual review is more thorough.
Question: "Some people think that dangerous sports should be banned, while others believe people should have the freedom to choose. Discuss both views and give your opinion."
Most students panic and write whatever comes to mind. Here's what works instead:
Before touching the keyboard, list three specific examples you'll use in your Task 2 response.
Now you've locked in three distinct examples. When you write, you won't repeat because you already committed to specific ones.
This 30-second planning step prevents 80% of repetition errors.
You don't need five different examples. Two to three well-developed ones beat five weak ones every time.
The IELTS band descriptors reward depth over breadth. A Band 7-8 essay might have only two examples per body paragraph, but each one is specific, relevant, and fully explained. A Band 5 essay might have four examples, but they're vague ("for example, doctors work hard") and repetitive.
Ask yourself: Can I explain this example in 2-3 sentences and connect it clearly to my main point? If yes, use it. If no, cut it or replace it.
Pro tip: Aim for 1-2 fully developed examples per body paragraph. Each example should take 3-4 sentences minimum. This forces you to develop ideas instead of listing examples, which automatically prevents repetition because you run out of space for recycled ideas.
Repetition isn't just about the example itself. It's about how you introduce it.
If you write "For example" nine times, examiners will dock you for limited range in Lexical Resource. They want to see variation.
Weak: "For example, smartphones are used everywhere. For example, people check their phones 150 times per day. For example, children as young as five now use mobile devices."
Repetitive sentence starter plus repetitive topic. Double penalty.
Good: "Smartphones now occupy a central role in daily life; research shows people check them 150 times per day. This widespread adoption has begun at younger ages; children as young as five are now regular users. The prevalence of mobile technology in even the youngest age groups demonstrates how deeply embedded these devices have become in society."
No "For example" repetition. Instead: "research shows," implicit connection, and a summary statement. This variety lifts your Lexical Resource score.
Stop defaulting to "For example" and "For instance." Here are alternatives that sound more natural:
Rotate through these. Your Coherence & Cohesion and Lexical Resource both improve.
For broader coherence issues beyond examples, our guide on sentence starter variety breaks down how to avoid other repetitive patterns that tank your score.
For a deeper look at how conclusion repetition specifically tanks your score, check out our guide on avoiding repetition in your closing paragraph. Many students unknowingly restate their entire argument, which examiners view as lazy writing.
Get instant feedback on example repetition, Task Response, Coherence & Cohesion, and Lexical Resource. Use our free IELTS writing correction tool to spot issues that lower your band score before you submit.
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